New Business for Insurers, Pt.5 – SCHIP, std. Medicare to
hedge Advantage.
Previous…
All this expansion is neither intended or likely to be a
heyday for the health insurance industry. They’re more like an
offset. Cutbacks are expected in a related sector. The
lucrative Medicare Advantage plans for the elderly are under
the democratic spotlight. Up to this point the private health
insurance sector has been permitted to manage Medicare costs.
As a result, the payment returns to beneficiaries in this area
run about 13% higher than for other traditional, government-run
Medicare. This niche was heavily promoted by the Bush
administration as a big source of private health insurance
industry profits. Now it has become a target for reform by
democrats and the industry anticipates inevitable cutbacks in
this sector. So, quite understandably, the industry is seeking
ways to hedge this losing sector with a gaining one.
The health insurers have been expecting to experience
cutbacks in the so-called Medicare Advantage plan payments for
some time now. Chief executive of Universal American Financial
Corp., Richard Barasch, acknowledges this event by saying:
"We've been assuming for a while there would be changes in
reimbursements and planning for it." The Universal American
Financial Corp. are one of the largest players in the private
Medicare plan health insurance market.
In anticipation of this, the largest provider of the
Medicare Advantage health insurance plans, Humana Inc., is
introducing plans to participants for the first time in a
longer-range 2009 strategy to move people over into plans which
rely on hospital and doctor networks. The goal is to better
control medical costs.
Continued…
November
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